Brand Concept of BEFFON comes from Norway's last nomadic settlement -Sami. People of Samie is unique in that they specialize in nomadic reindeer herding. Reindeer leather boots become one of Sami settlement's most valueable and unique technology. In the Sami Language, "BEF" means "the best", and "FON" means "boots". Founder and designer Scott was inspired by this culture to create a stylish and comfortable brand that is entered around a notion for being the best boots in the world of fashion of fashion and comfort.